- Employer: Emerald Zebra
- Qualification: Diploma
- Career Level: Experienced ( 3 years + )
Job Description
We are seeking an experienced performance driven marketing manager to lead our client’s Conversion Rate Optimisation strategies and to develop and further improve the company’s digital client communication. You will have 3+ years of experience working with online sales funnels, lead generation/subscriptions/ecommerce, be highly analytical and able to derive meaning from data through A/B testing and email optimization. Our client is an innovative and award winning online global broker with a ‘family’ orientated organisational culture. They were one of the first brokers back in 2001 to offer a true online trading experience; this included an intuitive web trading platform and online funding instead of lengthy bank transfers. Today, our client offers trading on web, app and MT4 with access to 300+ markets.
Main Activities and Responsibilities:
- Conversion Rate Optimisation (CRO) strategies aimed at boosting ROI
- Product Management and technical integration of marketing automation software
- Onboarding funnels analysis of both web and mobile, competition analysis, conversion optimization, spilt testing, email marketing, push notification etc.
- Improve and develop our digital communication with new and existing clients
- Work alongside the marketing team to create, manage and optimize advertising campaigns
- Report Key Performance Indicators and provide direction to optimize and scale marketing funnels
Requirements:
- 3+ years of experience working with online sales funnels, lead generation/subscriptions/ecommerce
- 3+ years experience in Digital Advertising
- Proven ability to demonstrate experience in designing and implementing successful digital marketing campaigns (funnels and journeys)
- Proficiency in email marketing and marketing automation technologies and best practices
- Highly analytical and able to derive meaning from data through A/B testing and email optimization
- Experience in utilizing analytics tools to analyze online marketing campaigns in order to improve ROI
- Strong understanding of how all current digital marketing channels function
- Excellent team management and communication skills written and verbal
- Previous experience in the Forex industry or Affiliate Marketing industry
- Highly proficient in real-time marketing automation platforms such as Solitics/Optimove
- Excellent written and communication skills
- Team Player with strong work ethic
- Ability to work under pressure
- Fluent in English (other additional languages will be considered advantageous)
Further Info:
- Working hours are 08:00 – 17:00 Monday to Friday
- The role is located in Limassol, Cyprus
- A competitive compensation package will be offered to the successful applicant which includes great benefits
- Fun and creative work environment
To apply for this job opportunity in Limassol, Cyprus, please forward your CV to Thorbjorn Bengtson – thorbjorn.bengtson@emeraldzebra.cy
