PPC/SEM Specialist

Application deadline date has been passed for this Job.
Golden Careers Recruitment
  • Post Date: 06/09/2021
  • Views 91
Job Overview

Job Description

Our client is a well-established global CFD broker offering traders access to CFDs across Forex, Indices, Commodities, Stocks and Cryptocurrencies. They are currently looking to recruit a full-time PPC/SEM Specialist in their Limassol Office. The successful candidate will ideally have experience in a similar role, experience in data analysis and reporting as well as knowledge of SEO and digital marketing concepts.

Reference #: GC004081

Job Responsibilities

  • Create and implement a PPC Marketing strategy for the Company’s brands
  • Responsible for managing, implementing and optimizing paid search campaigns
  • Track, report and analyze PPC performance campaign data from paid search campaigns and strategies
  • Optimize landing pages for search engines to improve PPC performance
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI and improve profitability of campaigns
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts in collaboration with content team
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends
  • Support the Digital Marketing Supervisor and preparing relevant reports

Requirements

  • Degree in Marketing, Digital Media or a related field; AdWords certification is a plus
  • Proven experience as a PPC Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo)
  • Working knowledge of analytics tools (Google Analytics, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong numerical skills
Job Detail
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